"Because you're the best, today there's the best for everyone: Fairtrade for you, fairness for the world!"

In the run-up to Mother's Day 2025, the German Retail Association (HDE) is expecting occasion-related sales of just over 1 billion euros. According to a recent survey, consumers most frequently reach for flowers.

What if we all gave this day not just to our mothers, but to all mothers
worldwide who contribute to the fact that we can buy these products, whether in the flower fields
or in factories, and thus a day of international solidarity for mothers worldwide
made? Unimaginable?
The range of fair products on offer is more diverse than you might think. After all: Germans
Consumers are increasingly turning to fair trade products: Around 35 euros per capita
and year were spent on goods with the Fairtrade label in 2024. Admittedly, this is still a
negligible share of the total volume, but a small step in the right direction.
Direction.
Fairtrade roses increased by 10 percent to almost 509 million stems in 2024.

The market share of Fairtrade coffee in Germany is 5.3 percent, that of cocoa at
just under 21 percent. 16 percent of bananas sold in Germany bear the Fairtrade seal, with
roses in 2024 was 44.5 percent - a record. (Source: Fairtrade Germany)

But there's still room for improvement!
The Nuremberg metropolitan region is a Fairtrade region. The district of Fürth and many
Municipalities in the region are Fairtrade municipalities. Let us show together that we
set an example here too, for us, for our mothers, for the environment and not least for all the
People who produce all these products.
Show your heart and give organic, fair and/or regional products. Then that would be
a day that not only we would remember! And maybe it will even become a good
A habit beyond Mother's Day?

A joint press release by the district of Fürth, the North Bavarian Fair Trade Center CaWeLa and the WIR wie WIRtschaft initiative on Mother's Day.