Transformation Guide Sustainability & Common Good

* 1 PDF guide
* 33 self-study videos
* 24 reflection questions

* 36 worksheets
* 1 pinch of urgency
* Add as desired: Joy, passion, commitment

How can small and medium-sized enterprises and their consultants systematically work towards greater sustainability?
The "Transformation Guide Sustainability & Common Good" shows one way forward. It was developed by the non-profit foundation Gemeinwohl-Ökonomie NRW with financial support from the state of North Rhine-Westphalia and the European Social Fund (ESF) as part of the "AGIL – Akademie Gemeinwohl im ländlichen Raum" project.
Of course, the recipe may also be prepared outside NRW and also by municipal companies).

How it works

1. Guide Here for zero euros.
(simply enter your name and e-mail address and request the guide).

2. Decide: Should the guide be read across or worked through linearly? Is it about selective learning or a systematic transformation process? Both are fine and feasible!

3. Work through the "Input" chapter for a brief overview of sustainable development, the role of the economy and the core ideas of the Economy for the Common Good

4. Use the "Inspiration" chapter to reflect on various aspects of the 17 UN Sustainable Development Goals with the help of 20 transformation impulses and develop initial ideas for improvement within the company.

5. Take the "Innovation" chapter as an opportunity to form a team and develop a coherent transformation concept from the previous findings using tried-and-tested templates

6. Gladly customize everything individually

7. Achieve "impact" for more sustainability and inspire others to do the same!


Have fun cooking!

Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Christian Einsiedel and Christoph Harrach
from the Foundation for the Economy for the Common Good NRW

A Date with Commitment - Corporate Volunteering

* Desire for new insights & skills
* social-ecological commitment
* Corporate culture characterized by participation & commitment
* Networking with community-based organizations

* Database for volunteering opportunities at the site.


Many spaces are empty outside of core business hours: be it large or small meeting rooms, or even event halls and gymnasiums. Both profit and non-profit organizations (such as church congregations or universities) often have rooms that are not used at certain times. At the same time, initiatives, associations, or yoga teachers, for example, are often looking for handi

Corporate volunteering programs help motivate employees, build team spirit, promote community involvement in the immediate environment, and enhance a company's reputation for corporate citizenship. It has long been clear to most companies that investing in corporate social responsibility (CSR) supports their business goals in the long term.

So why not introduce a corporate volunteering program, whereby employees can contribute a certain number of hours per month for the common good?
All employees can be involved in the search for local public welfare organizations: Who already has contacts? Which areas would employees like to get a taste of?

Create a list of local organizations of interest.
Contact the organizations / initiatives and simply ask if a volunteer assignment is desired and possible. Some need support at certain times or for certain actions (e.g. repainting the kindergarten, building raised beds or shoveling soil at the garden project).

There is some coordination work behind it, and also the consideration of how you account for or control the volunteer work in the internal time recording, if necessary. Perhaps there is a certificate for the commitment, which employees receive for the working time documentation?

Over time, volunteer work builds a local network with community-minded organizations, from which motivation, identification, and unimagined collaborations and opportunities can emerge....

For community management, it's a good idea to celebrate together sometimes - for example, at a joint summer party 🙂

Tip for getting started
If an account assignment project (hourly quota per month / per year) seems too extensive for you, why not start with a joint "Corporate Volunteering Day" as an introduction?

Have fun cooking!

Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from Pia & Janina from sneep e.V. - student network for ethics in economics and practice

Share spaces - share joy

* temporarily unused, vacant rooms/buildings
* Communication/contact with seeking stakeholders.
* Desire for "life in the booth" and synergy building
* Arrangements or booking calendar

* Second key, or similar.
* If applicable, contract and insurance check for the advanced
Space utilization


Many spaces are empty outside of core business hours: be it large or small meeting rooms, or even event halls and gymnasiums. Both profit and non-profit organizations (such as church congregations or universities) often have rooms that are not used at certain times. At the same time, initiatives, associations or e.g. yoga teachers are often desperately looking for cheap or free rooms for meetings, workshops or yoga classes (mostly in the evening or on weekends). ...actually a win-win situation!?
So if you feel like socializing, bringing people from the outside into your space, possibly forming synergies, or at least gaining some benevolent publicity, why not share your temporarily unused space!

1.
Identify appropriate spaces and appropriate times.

2.
Clarify legal requirements and check insurances if necessary.

3.
Get the OK from decision makers in your organization.

4.
Ensure internal coordination (Who is the contact person? You yourself? Where is the room sharing registered? If necessary, involve janitors, cleaning staff)

5.
Communication to employees & invitation to share the offer

6.
Public communication, if necessary, via website or other platforms (depending on the size of the company)

7.
Conclude agreement with room sharers (e.g. regarding keys, regular leaving of the room, occurrence of a damage case)

8.
Share spaces - share joy!


Room sharing can initially be tried out as an "experiment" on a small scale. Perhaps your colleagues have a need? In this way, the company can also support its employees in their voluntary or part-time work.

Have fun cooking!

Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from 3 people from sneep e.V. - student network for ethics in economics and practice

Frugality in the company

* Strategic considerations
* Strategy discussions or workshops
* A new unique selling proposition


An ECONOMY is not necessarily about maximizing profit. Entrepreneurial ideas are realized for their own sake, because entrepreneurs and employees follow their calling. With such a motivational situation, frugality can be considered in the company. As a self-determined strategy, in order not to lose the view for the substantial, and to keep the original motivation for the enterprise. Quite incidentally one receives thereby also a unique selling proposition!

Six examples of frugality strategies.
(so-called "sufficiency strategies").1

- Output limitation allows a stronger focus on quality improvement and creates freedom in terms of content and time.
- Limiting the number of employees can increase the attractiveness of jobs and improve communication and processes due to the company's manageable structure.
- By narrowing the geographical radius of action, value creation can be strengthened in the region and more individual customer advice can be offered.
- Those who limit profit put the original purpose of the company in the foreground. Decisions are based on meaning, on (product) quality, and not on profit.
- If the entrepreneur's wage is limited, the owners are guided by the conviction that their own work is not worth disproportionately more than that of the employees and therefore pay themselves the same or minimally higher hourly wage. This can lead to employees identifying more strongly with the company than in companies with high wage differentials.
- A limitation in terms of fossil mobility puts the focus on transport that is as emission-free as possible - also in the supply chain.

Could such aspects also be relevant for your company?



1) To be read in "Beseelte UnternehmerInnen" by Christel Maurer

Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Kerstin Seeger

Theory U - a method for sustainable change

* Will to change
* Participation in the courses u.lab 1.0 and u.lab 2.0
* Talk about it with others

* Form a working group on this in your own company
* English language skills (course in English).


Theory U, developed by Otto Scharmer at the renowned Massachusetts Institute of Technology (MIT, Boston), is based on the insight that the effectiveness of actions is most strongly influenced by the inner attitude of the person acting and the orientation towards the future. Making this inner knowledge specifically accessible and "future-ready" is the content of a free training series (u.lab 1.0 and u.lab 2.0) currently offered annually and free of charge by MIT. In the training, one develops a new view of one's company and possible change potentials along a U-shaped transformation process, the result of which leads to concrete options for action.

The Theory U is ...
...a framework that describes a process of change that can be personal, organizational, community, or global. 
...a mindset that operates from a deeper awareness of "the whole."
...a movement that is networked worldwide and works towards a fairer future "for all".  

Here are some questions that Theory U invites us to consider:
1. do I take my counterpart's point of view into account when I create my own vision of an ideal future?
Do I take the other actors in my ecosystem seriously or do I negate their position?
3. will the way I am currently working actively promote the change I want to see?

I have already gone through the training twice. It is not without effort, but it is worth it in any case. It's best if you can get others in your company excited about it and then form topic-oriented working groups together. Forming groups is part of the process anyway.

Links
https://theory-u.de (a good summary in german language)
https://www.ottoscharmer.com/theoryu
https://www.edx.org/course/ulab-leading-from-the-emerging-future (Platform to enroll for the course)

Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Frank Brown

Procurement with vision

* Desire for durable products
* Courage
* Persuasiveness
* thorough research + expertise


When it comes to procurement, cost is usually the most important criterion when selecting suppliers and products, in addition to the required quality. How often have I heard: "I like the idea, but unfortunately we don't have the budget for this sustainable alternative."

How about slightly varying your decision-making formula for your next purchase? A small change in perspective when calculating costs can immediately add much more sustainability to the shopping cart:
Instead of the purchase price of a product, let's take the life cycle costs (i.e. the costs over the entire expected life of a product) as the basis for the cost comparison. In this case, sustainable products are often the cheaper alternative, since they generally require less electricity, fewer consumables, etc. Suggest this to your:r responsible buyer:in or, if you are responsible yourself: Switch the cost consideration and compare the costs in this way.

Tip: Argumentatively, you can refer, for example, to this Article of the Federal Environment Agency which explains the procedure well and also links to a variety of tools that can help you work out such a comparison.

In this way, you can often resolve the supposed conflict of goals between profitability and sustainability and can afford sustainability without lengthy discussions about persuasion.

We are very curious about the experience with this recipe.

Try this recipe right now.
Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Frank Brown

Help shape the next workshop

* Desire for good workshops
* Courage to speak in front of several people
* Colleagues:inside, Team
* Talk about the agenda
* Preparation time


Are you tired of boring workshops in your company? Which topics really occupy your employees? What is the meaning of one's own activity? How can we act for the good of the community, the environment, the suppliers? Where do we want to start? All these questions lead to the core of a change in the company.

Have these topics included in the next workshop. Discuss in your organization how and when this might be possible.
Tip: Ask an experienced expert to design the workshop or to give a keynote speech. Preferably a person who is active in the field of social-ecological transformation, common good economy, joyful work, soulful entrepreneurship or similar.

Modification

Before or after the workshop, set up a "round table" in your organization. Start with 3-4 interested colleagues and talk about the possible change in your organization. It is best to discuss this with the management or invite them right away!

Try this recipe right now.
Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Kerstin Seeger

Impulses - contribute to the development of the company

* Desire for impulses on the subject of WIRtschaften
* prepare a short presentation
* Colleagues:inside, Team
* Impulse time in the company meeting
* Conversation with management


There are many ideas and approaches to doing business differently: the common good economy, post-growth approaches, degrowth, commoning, care economy, living economy, soulful entrepreneurship, social entrepreneurship, eco-fair supply chains, sustainable procurement, and much more....
How about starting an impulse series on the approaches in the (monthly) overall meeting. In each meeting, a self-selected approach / idea / piece of the puzzle would be briefly presented (approx. 20 min.). In this way, alternative approaches can become visible and a conversation about the innovative further development of one's own company can develop.

Perhaps you can kick off with the first impulse, and interested colleagues can then continue the series. Alternatively, you can invite topic experts to give a keynote presentation.

Modification
In parallel, establish a "round table" in your organization. Start with 3-4 interested colleagues and talk about the presented impulses and possible changes in your organization. It is best to discuss this with the management and invite them to participate!

Try this recipe right now.
Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Kerstin Seeger

Making sharing socially acceptable in the company

* Something to lend / give away
* Colleagues:inside
* write a short article with instructions
* Intranet / Messenger or similar
* Conversation with management
* Discussion with IT managers


Sharing is a key to system change. There are several advantages: We can conserve resources, save money, and don't have to do without absolutely anything. On top of that, we get more contact with our fellow human beings and more space in the basement or storage room, because we don't have to own everything ourselves. (Especially since we need a lot of things only very rarely: The average effective usage time of home drills is 15 minutes per lifetime, yet almost every household has one).
In many people's minds, however, the idea still prevails that sharing is somehow "uncool". The opposite is true! In innovative communities, the idea of sharing has long been common practice. In the mainstream, the idea is slowly seeping through. Be a pioneer and establish a lending and giving platform in your company!

This requires a list of things that can be loaned or given away. Start a call: Who has something to give away, who can lend something? It's a great occasion to try out the sharing and giving economy. As an alternative to giving things away, offer things with a "pay-what-you-want" price tag. This is also an approach for new impulses.

Important: It's not about making profits, it's about saving resources together.

Variation 1
Establish a "giveaway shelf" in the coffee kitchen or break room if it's not possible digitally or doesn't make sense for your business.

Variation 2
If it doesn't work on your company's web platform, you could set up a "search-bid group" on your Messenger app and invite colleagues to join.

Variation 3
- for particularly innovative organizations: The sharing platform is also made available to partners, suppliers and customers.

Variation 4
In addition to things, also share skills - in the sense of "neighborly help" (changing a tire, drilling a hole in the wall, etc.).

Try this recipe right now.
Anyone who has tried or modified the recipe, feel free to comment!





This recipe is from
Kerstin Seeger